🏪 Retail & e-commerce · a Worklever series

Main Street AI

Marketing-grade tools priced for boutiques, bakeries, salons and Etsy shops competing with big-box budgets.

Up first: Do you actually need Shopify? A decision tree

A plain decision tree from 'selling from your Instagram DMs' to a full store — with the honest cutoffs where each free or cheap option stops being enough.

Read the decision tree — with the crossover math →

The video edition is in production; the written guide is live today.

Build my free AI Stack →

Every episode here follows the same methodology: claims cited and dated, costs modeled at your size, and a verdict that names who should skip the tool.